Blue Mascara

Blue Mascara

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Our best-selling mascara formula, now available in a fun shade of blue! We’re excited to bring you a deep blue mascara that brightens eyes on a whole new level.

  • Mercury-Free
  • Gluten-Free
  • Paraben-Free
  • Ecocert approved ingredients
  • Hypoallergenic – safe for sensitive eyes
  • pH balanced

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, mercury-free, formulated with Eco-cert approved ingredients. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

SAMPLE ORDERING: If you are ordering ONLY samples of Pure Anada products, feel free to use the coupon code "sample" to decrease shipping to $2.00. Please note that this is to be used for orders containing ONLY samples. Thank you!

Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

Aqua, CI 77499, CI 77007, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan


I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.


4 Reviews Hide Reviews Show Reviews

  • Great product

    Posted by Bonnie on 19th May 2021

    This was my first Pureanada mascara purchase. This is a good quality mascara that lasts all day. I purchased the blue. It is not an obvious blue; it simply looks dark, without the harshness that black can often give to lighter complexions.

  • Blue Mascara

    Posted by Diane on 12th Apr 2021

    my fave mascara and am so glad they came back with the blue color!! works well for me!

  • Subtle and lasting

    Posted by Natasha on 7th Apr 2021

    I was nervous this would be too exciting for me, but the colour gives a subtle cool-tone to lashes. It doesn't turn them blue. Like the black mascara, it wears really well and doesn't get on my face but still washes off at the end of the day.

  • Lovely, subtle colour difference, continued great quality

    Posted by Barbara on 27th Mar 2021

    The blue is very subtle - yet a nice change from black - especially with lighter brows and blue hair.

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