Foundation

Liquid Foundation

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Loose Mineral Foundation

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Tinted Moisturizer

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Pressed Foundation

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We have a foundation formula that will bring out the best in your skin!

Loose Mineral Foundation
Crafted with pure mineral pigments, this foundation delivers full coverage while feeling incredibly lightweight—almost like you’re wearing nothing at all. Perfect for those with cystic acne, rosacea, or any skin concerns that need both coverage and soothing. For the best application, use our Flat-Top Foundation Brush on clean, hydrated skin - we recommend Smooth Priming Serum to start, along with a well-absorbing moisturizer. Available in both jar and refill options.

Smooth & Conceal Liquid Foundation
For those who prefer a more traditional liquid foundation, this luxurious formula is a treat for your skin. Infused with skin-loving oils like jojoba (which mimics your skin's natural sebum), castor (often called nature’s botox), seabuckthorn, and argan oil, it nourishes as it covers. For an airbrushed finish, apply with the Flat Top Foundation Brush.

Pressed Mineral Foundation
Ideal for oily skin, this pressed version offers a more mattifying effect than the Loose Mineral Foundation. It can be worn on its own for a natural finish or used as a setting powder over other foundations. Coverage varies depending on your brush—use a flat-top brush for full coverage or a blending brush for a lighter touch.

Tinted Moisturizer
Not quite a foundation, but loved by many for a light touch of color and a radiant glow. This best-seller is perfect for those seeking a minimal, dewy look. It also works wonderfully as a primer under other foundations.

I've been try this out for the last couple of weeks and I can now say that this is the concealer for me: applies and blends really easily, looks smooth under the eyes all day and doesn't accentuate the creases like some other stick concealers do, provides buildable full coverage, doesn't budge througout the day, isn't drying but also isn't greasy, and the lightest colour matches perfectly with my pale skin. I also haven't had any negative skin reactions or breakouts due to this concealer, as it appears to allow my skin to breathe and has nothing in it that irritates me. Even better, this is a Canadian product from a Manitoba company that I'm thrilled to be able to support. You've got a new customer!

Lynn

Oh my gosh! You need this. You want this. Once you try it, you’ll agree. It is so lux! I now order it for my mom and for me, and we both LOVE how dewy it makes our skin, the scent of it, and how our skin feels using it. I don’t use it every single day but definitely when I’m going out, and it brightens my complexion and I think it helps my tinted moisturizer (or makeup if I wear it) adhere better. It’s glorious; thank you for this product, Pure Anada! You have a customer for life and it’s hugely due to this one.

Amy

The Petal Perfect lipstick formula is so unique, and the Bordeaux Cherry shade is one of my favourite lip shades of all time (followed closely by Hibiscus). It allowed me to move beyond my staple/comfort shade of red into something just as rich but not so ordinary. And the Petal Perfect formula is so easy to wear as it applies beautifully sheer and just as beautifully saturated. It doesn't require lip liner because it's almost like a hard/dry balm that doesn't bleed or feather, but is also incredibly moisturizing and comfortable to wear alone throughout the day. It applies without harsh edges, so you don't need to spend copious amounts of time perfecting the application or cleaning up the edges of your lips. It's the perfect every day lipstick formula and I find the lighter and deeper shades alike to suit my light-medium skin tone. The shades have dimension so even if it is lighter than your skin tone it still blends beautifully and doesn't wash you out.

Carling L.

This is the BEST clean mascara I've used. I used to wear Tarte, then I switched all my makeup to clean brands. First I tried Honest Company, which was horrible and did not add any length or volume. Then I tried Dome, which was pretty good, but not compared to Tarte. Then I bought the sample size of this one, and it's even better than Tarte. The way I would describe the formula is that it is thick and "goopy," but not clumpy at all. It does a fantastic job of coating each lash; it's not so thin that you don't see it and it doesn't clump. It's similar to Tarte's Maneater but better in my opinion.

Catherine

Just received my Discovery Packs and I’m impressed. Yes they’re small but I’m thankful this is offered as an option to figure out which shades and products are best for my skin tone. I might even be able to reuse some of the little containers for traveling. Love the option to add on other skincare samples, and once I decide which options are right for me, the full-size prices look reasonable for such quality ingredients. So far everything feels luxurious and smells wonderful. Finally, made in Manitoba is the cherry on top! Thank you!

Ashley

I have been using Viola rouge for over a year so I can give my honest feedback. It’s a wonderful product! It’s a wonderful colour for cool undertone skin colour because it enhances the brightness of my skin. I can apply it lightly to give a subtle rosy and healthy colour to my cheeks and lips or I can use a heavier hand to make it more intense. I prevent it from drying out by making sure not to keep the lid open for too long. I usually just take what I need and quickly recap the lid tightly closed. This is working for me very well. Hasn’t dried out one bit. I love it! It’s one of the best I used. I wish the company will make more colours for customers with cool skin undertone.

Christine F.

Foundation

Liquid Foundation

Loose Mineral Foundation

Tinted Moisturizer

Pressed Foundation

We have a foundation formula that will bring out the best in your skin!

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