Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, mercury-free, formulated with Eco-cert approved ingredients.  You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

FAQ:

I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Ingredients: Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

5 stars based on 26 reviews Create your own review

Most recent reviews

• 5 / 5 Catherine 20-03-2025 07:44

  This is the BEST clean mascara I've used. I used to wear Tarte, then I switched all my makeup to clean brands. First I tried Honest Company, which was horrible and did not add any length or volume. Then I tried Dome, which was pretty good, but not compared to Tarte. Then I bought the sample size of this one, and it's even better than Tarte. The way I would describe the formula is that it is thick and "goopy," but not clumpy at all. It does a fantastic job of coating each lash; it's not so thin that you don't see it and it doesn't clump. It's similar to Tarte's Maneater but better in my opinion.

• 5 / 5 Charity Hall 29-01-2025 14:23

  This is the absolute best mascara I have used, especially among the clean cosmetics brands. I get great lash length and curl and can build up the volume with 2 coats if I want. It stays all day and removes easily with my oil cleanser! My young teenage girls use the brown color and they love it too!! Love the family values of this company too, will keep purchasing!

• View all 26 reviews

• 5 / 5 Theresa 26-08-2024 01:23

  Can not believe this lasted me a year! The best mascara!

• 5 / 5 Alycia 28-06-2024 13:47

  This mascara is magic! I’ve tried many mascaras, from drugstore to high end, and have yet to find one that doesn’t smudge under my eyes- until now! I’ve even slept in this mascara and have woken up to it still looking fresh in the morning. You just can’t pass up a mascara that is this affordable, reliable, natural, and locally-made!

• 5 / 5 Alyssa 23-02-2024 17:53

  Okay so I never leave reviews but WOOW this product is a dream. How does a natural mascara last longer and look better than 30$+ mascaras?? Insane. 10/10 recommend.

• 5 / 5 Vivian 22-02-2024 16:16

  Perfecto. Muchas gracias para mascara with no chemcials:)) been using for 6 or so years now:))

• 5 / 5 Jenn Copeland 06-11-2023 03:16

  Honestly this mascara is the best. I’ve paid 3x as much for mascara that smudged and bled. I did not bank on “natural” Mascara to be better than high end brands- but it is and I’m delighted about it. No plastic tube. Lasts for ages. Stays on- even in the rain. Washes off easily. Will never go back.

• 5 / 5 MC Burke 17-10-2023 02:30

  What in the wizardry is this product? No irritating, long lasting, flake-less, cat eye wonder!?!? Incredible. 1000% convert. This mascara has turned me into the woman I always knew I could be! 10 stars.

• 5 / 5 Maren Latham 05-07-2023 20:55

  I have been looking for a natural mascara that actually still looks good. I particularly hate it when mid way through the day, you can see mascara on your eyelids where your eyeshadow is. This stays completely in place and yet it washed off really well. This is my mascara forever now. I also really like the shape of the brush and the tube is nice and heavy. It feels so expensive, but what a great price!

• 5 / 5 Meaghan 28-06-2023 04:23

  I love this mascara! It's super light, doesn't flake and or irritate my eyes at all. Looks very natural and doesn't clump at all.

• 5 / 5 Etta 02-06-2023 10:00

  Oh my goodness. I am in love with this mascara!!! It is light, no clumping, and has staying power. I did not expect these things when deciding to use a natural product. I was so impressed how easy it is the use. I did purchase the eye makeup remover. It works very well. I wish I had purchased the brown but that will be ordered soon.

• 5 / 5 Katelyn Snell 22-05-2023 01:53

  This mascara is amazing! I've been looking for a mascara that doesn't flake during the work day and waterproof, and I've found both in this one! I didn't think to take it off during a massage last week, and it only smudged a little after the hot towel was applied to my face. I will definitely be keeping this in my bag!

• 5 / 5 Kristen 17-05-2023 15:53

  I am so impressed with this product. It is one of the best mascaras I've tried, let alone the best natural mascara. Tons of length, volume and separation - I love the way my lashes look. And it also stays put all day, although it isn't waterproof. Highly recommend.

• 5 / 5 Amanda Finch 10-04-2023 00:35

  Separating, VERY smudge proof, excellent brush, and washes off easily. Pure Anada is so underrated IMO. Best mascara ever!

• 5 / 5 Lindsay Krumins 24-11-2022 14:30

  This is the best natural mascara I have tried hands down, not to mention the price point cannot be matched! Thank you for making natural products affordable!

• 5 / 5 Lisa Knap 22-11-2022 14:12

  Best natural mascara that I have ever tried. Amazing volume and lasting power. My eyes are so sensitive often something with only 2 or 3 ingredients can set off a reaction. No problem whatsoever with this great product.

• 5 / 5 Natalie 15-11-2022 10:30

  This has been my favourite mascara for a while now. I use two coats and it perfectly lengthens and separates my eyelashes for a flattering look! I have sensitive eyes and this mascara doesn’t have that heavy scent of other brand name mascaras I have used that have irritated my eyes. This is a great product!

• 5 / 5 Hollande 14-09-2022 17:24

  I was highly skeptical of trying natural mascara, but I’m a week in and loving it! It lengthens and separates my lashes without clumps or flakes for a natural look. Doesn’t smudge and survived a workout. Comes off with gentle pressure using warm water on a microfibre cloth.

• 5 / 5 Jackie Cote 09-09-2022 02:45

  I held out for years on trying this mascara cause I thought a natural mascara would never be effective. Omg was I ever wrong. This is one of the best mascaras I have used. Very buildable and doesn’t get clumpy. It’s more of a lengthening mascara than a volumizing one, which usually isn’t my preference, but this one is fantastic.

• 5 / 5 Justine 13-08-2022 05:26

  After using this mascara religiously for years, my local seller stopped carrying this product. So I thought, well I’ll just go back to using basic drugstore mascara... I tried to make drugstore mascara work for a few weeks and just hated it every time I applied it. Drugstore mascara has also ruined my lashes and I’ve had significant fallout. Needless to say, I’ll never go without this mascara again! The consistency of this mascara is perfect for adding length and volume without making them look clumpy. It also doesn’t transfer or flake, and still looks good at the end of my 16 hour days. The wand has nice short bristles which means no more smudging mascara all over my lids.

• 5 / 5 Allison Kirkland 21-02-2022 14:41

  I've been a fan of Pure Anada's mascara for years. It's water resistant, doesn't smudge or flake as the day progresses, isn't clumpy, is build-able, and doesn't irritate my eyes. I've been using the sample size for much of that time because I found the full size wand made for messy application. However, it seems they changed the wand on the full sized one. The new wand, is slightly curved and has fairly short bristles, applies mascara easily, cleanly, and I'm able to get to the root of my lashes without getting it on my eyelid. I'm happy I'm happy I tried the full size again.

• 5 / 5 Joanne C 31-01-2022 01:21

  This is the best natural mascara I have used. I’ve been using Pure Anada mascara for just over two years now and I hope they never stop making it! I have light long lashes but lack volume…this mascara is easily buildable and does not clump. It also doesn’t smudge or flake. The shape of the brush is great for getting into the base of the lashes and almost replaces tight lining with eyeliner. I have tried so many high end (expensive) natural mascaras over the years and nothing comes close to this one. I would give it 10 stars if I could : )

• 5 / 5 Rebecca 10-01-2022 03:59

  Since trying this mascara, I have tried several other natural make up brand mascaras... and I always come back to this one! I've found with other natural brands, they aren't buildable and do not thicken enough. But this one **chefs kiss** it's the best. I think I've learned my lesson , no need to waste anymore money on trying others. This one is the winner. ALSO, this might seem odd, but I prefer the sample size to the big size. Something about the brush maybe? But also, you should swap out your mascara every few months anyway, so I just stock up on the smaller version!

• 5 / 5 Abbie 20-12-2021 03:30

  I have a hard time with natural mascara's and have only found one that didn't make my eyes itch- but it didn't give great definition. I am SO happy with this mascara. It goes on smoothly, gives nice definition with a bit of volume and doesn't cause any itching for my eyes. So far it hasn't been flaky either, which is another problem I've had with other natural mascara. Definitely recommend.

• 5 / 5 Jocelyn 12-11-2021 17:15

  I don’t write reviews. But I had to for this mascara. I look forward to using it every day. It’s juicy without being messy. You can really scrub it through your lashes or use a lighter touch. It’s not sloppy but there is a lot of open time to move it through your lashes. I don’t double coat so can’t comment on that. The brush is a bristle brush so you don’t get too much product. It leaves your lashes looking more dramatic but still soft and conditioned and healthy. It doesn’t looked powdery or flake off. It doesn’t clump. It stays on, and then washes off *incredibly* well. You guys NAILED this formulation AND kept it affordable. Even the packaging is quality. Please never change it! If you’re always thinking ‘there must be something better,’ your search will stop with this mascara.

• 5 / 5 Paula Jean 13-10-2021 20:33

  This is hands down my favourite mascara ever. Sometimes when I run out, I'll try another one, but I always return to this. I love the texture, the wand, the way it goes on, stays on, and comes off at the end of the day. I like it so much, I'm always afraid it's going to somehow be discontinued, because that's usually what happens when I find the perfect thing! Please make this mascara forever. ;)