Why Pure Anada

"Since the inception of Pure Anada, my goal has been to create a natural, safer alternative to traditional, mainstream cosmetics. I love the beauty of nature, and enjoy the challenge of assembling luxurious, organic ingredients into products for you to enjoy.”

Candace Grenier (Formulator & Founder)

Our Beauty Philosophy

We believe makeup should be used to accent your natural beauty, drawing attention to the features that make YOU unique. Our goal is to inspire our customers to believe they are truly beautifully and wonderfully made – just as they are. From acne to wrinkles, using products to lovingly care for your skin is a celebration of life! After interacting with Pure Anada, we hope you will be encouraged and confident to let your light shine.

Our Mission

Our mission is to provide a healthier alternative to traditional beauty brands using clean, safe and organic ingredients. It’s our joy to create products from natural resources that are proven to be safe and effective. It’s also our mission to promote wholesome, wearable makeup. We do not wish to objectify women, but rather inspire them to prioritize their inner beauty as most valuable.

Made in Canada

I've been try this out for the last couple of weeks and I can now say that this is the concealer for me: applies and blends really easily, looks smooth under the eyes all day and doesn't accentuate the creases like some other stick concealers do, provides buildable full coverage, doesn't budge througout the day, isn't drying but also isn't greasy, and the lightest colour matches perfectly with my pale skin. I also haven't had any negative skin reactions or breakouts due to this concealer, as it appears to allow my skin to breathe and has nothing in it that irritates me. Even better, this is a Canadian product from a Manitoba company that I'm thrilled to be able to support. You've got a new customer!

Lynn

Oh my gosh! You need this. You want this. Once you try it, you’ll agree. It is so lux! I now order it for my mom and for me, and we both LOVE how dewy it makes our skin, the scent of it, and how our skin feels using it. I don’t use it every single day but definitely when I’m going out, and it brightens my complexion and I think it helps my tinted moisturizer (or makeup if I wear it) adhere better. It’s glorious; thank you for this product, Pure Anada! You have a customer for life and it’s hugely due to this one.

Amy

The Petal Perfect lipstick formula is so unique, and the Bordeaux Cherry shade is one of my favourite lip shades of all time (followed closely by Hibiscus). It allowed me to move beyond my staple/comfort shade of red into something just as rich but not so ordinary. And the Petal Perfect formula is so easy to wear as it applies beautifully sheer and just as beautifully saturated. It doesn't require lip liner because it's almost like a hard/dry balm that doesn't bleed or feather, but is also incredibly moisturizing and comfortable to wear alone throughout the day. It applies without harsh edges, so you don't need to spend copious amounts of time perfecting the application or cleaning up the edges of your lips. It's the perfect every day lipstick formula and I find the lighter and deeper shades alike to suit my light-medium skin tone. The shades have dimension so even if it is lighter than your skin tone it still blends beautifully and doesn't wash you out.

Carling L.

This is the BEST clean mascara I've used. I used to wear Tarte, then I switched all my makeup to clean brands. First I tried Honest Company, which was horrible and did not add any length or volume. Then I tried Dome, which was pretty good, but not compared to Tarte. Then I bought the sample size of this one, and it's even better than Tarte. The way I would describe the formula is that it is thick and "goopy," but not clumpy at all. It does a fantastic job of coating each lash; it's not so thin that you don't see it and it doesn't clump. It's similar to Tarte's Maneater but better in my opinion.

Catherine

Just received my Discovery Packs and I’m impressed. Yes they’re small but I’m thankful this is offered as an option to figure out which shades and products are best for my skin tone. I might even be able to reuse some of the little containers for traveling. Love the option to add on other skincare samples, and once I decide which options are right for me, the full-size prices look reasonable for such quality ingredients. So far everything feels luxurious and smells wonderful. Finally, made in Manitoba is the cherry on top! Thank you!

Ashley

I have been using Viola rouge for over a year so I can give my honest feedback. It’s a wonderful product! It’s a wonderful colour for cool undertone skin colour because it enhances the brightness of my skin. I can apply it lightly to give a subtle rosy and healthy colour to my cheeks and lips or I can use a heavier hand to make it more intense. I prevent it from drying out by making sure not to keep the lid open for too long. I usually just take what I need and quickly recap the lid tightly closed. This is working for me very well. Hasn’t dried out one bit. I love it! It’s one of the best I used. I wish the company will make more colours for customers with cool skin undertone.

Christine F.

Why Pure Anada

Our Beauty Philosophy

Our Mission

Made in Canada

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