OUR PEOPLE
The success of Pure Anada is due to wonderful people! Clients and retailers like you, who believe in supporting locally-made, healthy, Canadian products have been the catalyst for our amazing growth. We are so thankful for your word-of mouth advertising, product suggestions and purchases!
Our team of employees is the most valuable part of our business. Positive attitudes, hard work ethics and a commitment to our processes, brand philosophy and customer service have distinguished Pure Anada in the marketplace of natural cosmetics.
OUR BOUTIQUES
Shopping online is convenient, but nothing compares to the experience of visiting one of our local boutiques! Smelling the soap, sampling the lotion and swatching makeup shades is absolutely delightful. Our boutique ladies love helping our guests choose the products that are best for you. We hope you will visit us one day soon! Learn more about our local boutiques here.
FOUNDER'S STORY
When asked how I got started in this business, I often find myself reflecting on the journey that has unfolded. What began as a hobby in my kitchen, turned into our family’s full-time livelihood. It’s been an exciting adventure; one that I believe is part of His greater plan, and I am truly grateful for the opportunity to continue leading and growing Pure Anada.
My professional background began in hairstyling, where I enjoyed the creativity of working in a salon and the relationships I built with clients. However, over time I began to develop sensitivities to some of the products and chemicals commonly used in the industry. I found myself relying on prescription creams for my hands and taking daily allergy medication just to get through the day.
Growing up, I was always conscious of health and wellness, thanks to my mother who taught me the value of nourishing the body with wholesome, natural foods. As a child, I was the one bringing homemade whole grain bread and apple juice from our family orchard to school. She instilled in me a deep understanding of the importance of what we put into our bodies. This awareness led me to the realization (once I became a mother myself): if what we consume matters, then surely what we put on our bodies matters too.
In 2003, with two young children at home, I made a conscious decision to embrace a more holistic lifestyle, eliminating many household and personal care products in favour of healthier, more environmentally responsible alternatives. The final conversion was my cosmetics! I had always relied on high-quality salon brands, so I struggled to find natural makeup that covered my rosacea to my satisfaction. Driven by a lifelong passion for creating things with my own hands—whether it was sewing, baking, or crafting—I decided to try making my own makeup as well!
What began as a personal project quickly gained momentum. I researched natural, organic ingredients and started crafting makeup for myself, my friends, and my family. It was eye-opening to discover how many women were sensitive to conventional cosmetics. It seemed our bodies were signaling, “Enough with the chemicals!” Even more rewarding was realizing that the products I was making, using organic botanicals and food-grade minerals - did not cause irritation. This reinforced my belief that there was a growing demand for natural, safe alternatives in the beauty industry.
As consumer awareness of the ingredients in personal care products continued to grow, it became clear that this was more than just a personal passion; it was a business opportunity. Today, I am proud to lead a company that offers high-quality, natural cosmetics that make people feel beautiful without compromising on safety.
The story of our family business has been nothing short of amazing. From mixing products in my kitchen to now operating in a fully equipped facility with a dedicated team, we have come a long way! The little ones I once tucked into bed while working on my business are now an integral part of our daily operation.
Our goal is to continue expanding our product line, introducing new colors and formulations to meet the evolving needs of our customers. I am deeply honored to help women enhance their natural beauty with products they can feel confident wearing.
Thank YOU for being a part of our story.
Blessings,
Candace Grenier
Founder, Pure Anada Inc.
