Eyeshadow (Loose)

Loose Mineral Eyeshadow – Versatile & Break-resistant
Made with purified mineral pigments and free from synthetic dyes or fillers, our loose mineral eyeshadows deliver rich, versatile colour. Available in matte and shimmer finishes, they can be applied wet or dry—as an eyeshadow or liner—for endless customizable looks. 

2025 - celebrating 20 years of Pure Anada!

Loose mineral eyeshadow was one of the first products Candace crafted for herself and her friends over 20 years ago. It quickly became a huge attraction at local makers' markets, with the glistening minerals in little pots and a wide range of colors to choose from. To learn more about how Candace built a natural beauty brand, WATCH HERE or take a walk down memory lane with our article on the Natural Beauty Chronicles.